Digital Marketing, Goal Setting, time management

Time Management Skills To Grow Your Business as a Fitness Instructor

Time management, for all business owners, is about being productive while simultaneously being proactive. Doing more does not necessarily mean you’re being more productive with your time. Fitness instructors have a lot on their hands. You must be active and efficient with your time on a day-to-day basis. Considering how active you are, you may start to feel burned out from being so busy. Interacting with your community can take up a lot of your time. Whether that time is taken up answering emails, phone calls, or setting up personal sessions, you may want to get some of that time back. We have some great tips for how you can properly manage your time as a fitness instructor. 

As a fitness instructor, you like to live a healthy and balanced lifestyle, but this also includes taking care of yourself and having daily, weekly, and monthly goals set for yourself and what you would like to achieve. So one of the most important things you can do to manage your time wisely is by establishing those goals for yourself.

Make a list of all the tasks you have to do and schedule them out evenly on a calendar throughout the week or month. This will help you visualize all the things you want to achieve without overwhelming yourself each day. 

Next, to get into your new routine, you must stay strict with your time and yourself. It can be easy for us to fall into habits of procrastination. But stay disciplined and focus on using your time wisely and efficiently during the times you have planned for your business. By knowing and planning what you have to do during each time window during your day will help you avoid procrastination. There are also a variety of health and self-awareness apps that can aid you in curbing your procrastination periods. Some of our favorites include Focus@Will, Focus To Do, and Rescue Time. 

Limit technology. Unfortunately, it can oftentimes be very difficult to release ourselves completely from technology. Especially in a business, technology is how we connect with our communities, customers, and potential clients. However, making an active effort to avoid social media, emails, and texts when you are trying to stay focused can be very useful when managing your time. When working on high-priority tasks, you want to avoid all distractions. So switch off those phones and TVs to get things done quickly, so you can get back to doing what you love. 

Prioritize your time. If you’re a fitness instructor, you are constantly active and on the move. At times, this can become very overwhelming. Taking care of yourself, others and your business can be a heavy workload. It is important to prioritize balancing your time throughout the week. Always remember to focus on what works best for you, your work schedule and personal schedule.

Digital Marketing, executive assistant, Goal Setting, small business, time management

How Time Blocking Can Grow Your Business and Cut Your Hours

As a small business owner and entrepreneur, you are more than likely thinking about how you can maximize your time and still grow your business as much as possible. Time blocking is the answer in many of these instances. With this not-so-new technique, you can successfully plan every hour of your week so that nothing slips through the cracks. There are time blocking apps and weekly planners with time blocking grids. You can use your Outlook calendar or your Google calendar, no time blocking software necessary, or use intricate programs that schedule your tasks automatically. This time management method allows you to keep track of your task management and stay focused.

By setting boundaries, buffering your time, and blocking out time to work on your tasks you can retake control of your day. It’s also good to think about your obstacles so you can plan for them. Does your client always call at the same time during the week? Make a note of it on your calendar and plan for that interruption. Maybe that means you work on items that don’t require much brain power or focus because you know the client will inevitably call during this time. Notice the patterns in your day so you can make a plan.

Here are some interesting statistics on where our time goes:

  • We spend ten minutes every day searching for lost items, from books and phones to car keys and even the cars themselves. 
  • 3,680 hours or 153 days is spent searching for stuff, over our lifetimes.
  • Office workers waste an average of 30% of their workday looking for information

You have a limited supply of energy, focus and will power. And the distractions don’t help. Allowing interruptions and less important tasks to take up your time is a recipe for disaster. It takes on average 25 minutes to get back to a task after a distraction

Where do I begin? Here is a simple way to get started.

Create a new spreadsheet that has the days of the week across the top and the hours, from the time you wake up until you go to bed, down the left hand side. 

Fill in recurring events.

Fill in anything that reoccurs from day to day or week to week. These could be meetings, recurring tasks, networking events, work hours etc.  You can now fill in the blank spots with chores, you time, and hanging out with your family.

One of the easiest ways to make it feel like you have more time in your day is to group like tasks together.  Plan a specific day for errands.  Define a laundry day and a shopping day.  Don’t feel like you have to do this all on the weekends.  Laundry can be done while watching your favorite shows mid-week or you can run errands after work on your way home.

At the end of the day, if you feel stressed and feel like you do not have time for things you enjoy, time blocking may work for you. If this technique does not, a virtual assistant from Life by Design can take on any tasks you just don’t have time to do.

businessbuildingstrategies, Goal Setting, small business, time management, virtual assistant

5 Goals You Can Set For Your Small Business

It is never too late to set some new goals for your small business! Here are five things you can do once or continuously to better improve your small business.

  1. SWOT analysis: S- Strengths, W- Weaknesses, O- Opportunities, and T- Threats. This is a great way to figure out/analyze the current state of your company. Also, this helps target those areas you may need to improve on before setting goals.
  1. Take Advantage of Social Media
    1. Social media is one of the absolute best tools to use when it comes to not only growing your small business but also establishing a key identity that is attached to your business’ name. Try creating a profile on Instagram or Facebook and just putting your logo and company message, and then add consistent content focused on your products and/or services.
  1. Revise Your Customer Service Process
    1. Having a fantastic customer service process is especially important. People like to feel like they are cared about personally when it comes to assisting their needs. If you sell products, maybe start offering an easier method of contact. For example, if you only offer a customer service email, think about opening a business phone line or live chat for people to get a faster response.
  1. Hire Someone to Help
    1. If you find that your business is starting to grow, adding an additional person may be your best bet to maximize productivity. Virtual Assistants are the perfect option to start off with. They have a lower cost vs regular employee and need little to no benefits. It would be great to talk with you and see if our VA’s are the right fit for your business.
  1. Reduce Business Expenses
    1. This is dependent on the type of small business you are running, but there is always some way to cut a few costs here and there. For example: unneeded materials or subscriptions.

Here at Life by Design Virtual Assistant Services, we wish your small business nothing but the best. Feel free to check out the FREE 15-minute consultation we offer on our contact page to see if our services would be of benefit to you.

Attraction Marketing, blogging, businessbuildingstrategies, executive assistant, Goal Setting, onlinemarketing, personal assistant, process management, small business, social media management, Social Media Marketing, time management, virtual assistant, virtual assistant services

The Importance of Branding Yourself

Whether you are an entrepreneur, or someone looking to get employed by others, branding yourself is one item in your personal portfolio that can make or break you.

Why Is It Important?
Over 70% of employers say they check social media accounts to see who “you really are”. They want to see if how you present yourself online aligns with the company’s beliefs. If you’re an entrepreneur/ small business owner, many people will probably Google your name and see what populates. We’ve all “googled” someone at some point. You want people to see positive things but also relate to you as a human being.

Where Do You Start?
Branding yourself normally starts with social media. As I’ve said before, you will probably be searched at some point and the first thing that will pop up is ALL of the social media accounts with your name attached to them. Make sure you’re posting appropriate content that speaks to who you are as a person. Social media is like a peek into what you do in your free time and/or your personal accomplishments. People want to know how you are spending your time and what you have to say about it.

Oprah Winfrey
Oprah has proven to be one of the best at personal branding, almost anyone in the world knows her name. With an estimated net worth over $2 billion, she (I am sure she has a social media manager) always is posting content that revolves around staying true to yourself and your passions. This kind of content brings people in and also empowers them- while benefiting her personal image and growing her following.

Outcomes of Personal Branding
Not only will you have a solid foundation of who you are as a person and your values on display for people to connect to, but also your brand will be able to evolve/adapt to the changing world. You may start a small business and the product is slowly going out of style- if you are attaching your name to that business and bringing your customers to your own personal image then they will be attached to not your business, but you. They have the potential to follow you around on your next business endeavor because people like to support like minded or positive people.


Personal branding is growing in importance now thanks to social media, and your entire life story can be just a click away. Most importantly, make sure you are portraying yourself in a connecting, encouraging, and honest way.

small business, social media management, Social Media Marketing, time management, virtual assistant, virtual assistant services

5 Simple Tips for Small Business Owners

In the year of 2020, we all know small businesses took some of the hardest hits due to the pandemic, but it’s 2021 now and time for us to bounce back! 

Our country is full of millions of small businesses- owned by “ordinary” people like us who want to take their passion and turn it into a profit making machine. Below are some tips for my fellow small business owners. 

Stay Focused

Many small business owners make the mistake of trying to appeal to too many target markets, too quickly. Depending on the type of company you run, sticking to your niche can have a huge impact on your growth. 

Brand Imagery

People don’t know who you are, what you do, or even where you came from; so having not only a consistent but solid brand message/image can really let people in on your personal story. This also gives consumers somewhat of a backstory as to where their product or service is coming from and depending on your story can tug on those heart strings- promoting sales. 

You Will Wear Many Hats

When first starting a small business you’ll probably be wearing MANY hats to fulfill all needs of your start-up. From CRM to making and shipping your products and/or services, you have to have basic knowledge of all business concepts in order to deliver that consumer experience people won’t forget. At Life by Design our goal is to help/take over on some of those responsibilities. 

Take Advantage of Social Media

In this day and age social media is one of the biggest and best tools for growing your business. Apps like Facebook, Instagram, TikTok, and YouTube have millions of people waiting on standby in your target demographic to buy your product or service. With a budget as low as $5 you can reach thousands of people a day. 

Pay Attention to Consumer Needs

Sometimes business owners are unsure of how to deal with customers/consumers and deliver that great experience. Having a smooth checkout process, keeping engaged, offering good customer service, and keeping them at a high priority are just a few of the things to overall improve their needs and keep them coming back for more.

Life by Design’s goal is to assist you in/with these daunting tasks and keep you focused on your passion. We offer a free consultation HERE. 

I personally wish each and every small business owner the best of luck. 2021 is our year.

businessbuildingstrategies, onlinemarketing, personal assistant, small business, Social Media Marketing, time management, virtual assistant

5 Ways To Grow Your Business Using Digital Media Marketing In 2021

Marketing your business in the era of 2020/2021 may seem like it’s more difficult than ever, but that’s not necessarily the truth. More people are having to stay home instead of going out or going to work in general, which has resulted in a massive increase of social media usage. 

What does this mean for marketing in this day and age? Digital Media. 

Digital media may be that key ingredient to growth and success in your business. Millions of people are right at your fingertips and those people are in your businesses demographic. 

With all of that being said, here are 5 ways to grow your business in 2021 using Digital Media Marketing. 

  1. Have your business known across all platforms. 

No matter your avenue of business, having an account with your brand image across the board is the most important thing you could ever do. Some of the most well known social media platforms to market on include, but are not limited to Facebook, Instagram, and YouTube. 

  1. Develop a cohesive brand image. 

Having a consistent and cohesive brand image across all platforms helps develop a sense of identity in your business and allows consumers to gain trust. 

  1. Build trust. 

Consumers like trust. They want to be able to buy your product or pay for your service with a guarantee that you will hold up your end of the deal and meet their needs. Ways to do this is making clear not only your refund or guarantee policy but having a mission or about us statement to where they can learn about the person “behind the screen”. 

  1. Take advantage of paid ads. 

Platforms such as Facebook, Instagram, and Pinterest give you access to millions of people in your businesses target demographic using keywords and an age range. You can set daily, weekly, or monthly budgets where you gain insight on the number of people who will see your business. 

  1. Take advantage of SEO (Search Engine Optimization). 

Once you create a solid website for your company, SEO can be a major factor in getting your name out in the world. What is SEO? It is a set of keywords put in both the front and backend of your website in order to show up higher on search engine rankings. 

Doing these 5 simple, yet impactful things can lead to serious growth in your company. 

Not sure how to start doing these things or simply don’t have time? We here at Life By Design have you covered. Reach out today and learn how we can take this weight off your back.  www.lifebydesignvaservices.com/contact

personal assistant, small business, time management, virtual assistant

What Is a CRM & How Can It Help Your Business?


CRM stands for Customer Relationship Manager. In a nutshell it is “the process of managing interactions with existing as well as past and potential customers and is one of the many different approaches that allow a company to manage and analyze its own interactions with its past, current and potential customers.”

A CRM can help a business of any size drive its growth anywhere but down. There are 4 key components of CRM work that someone like us would do for your company.

  1. Retain Customers
    a. When people buy a product or especially a service, your goal is to retain them
    and keep them coming back for more. But how do you do this? By customer
    interaction. People like when companies make their purchase personal and feel
    like the business truly cares for their satisfaction. This is done mainly through
    email or social media marketing and simply a fast reply time.
  2. Sales Increase
    a. It’s a proven fact that when you streamline your business on online platforms and
    interact with your following- sales will go up.
  3. Transparency
    a. Being “transparent” with the consumers again causes people to gain trust in not
    only your company but the “man behind the screen”. You can accomplish this by
    replying to customer inquiries, posting your company’s mission or about us
    statements, and introducing employees or the owner.
  4. Better Understand Your Consumer Audience
    a. Using a CRM can help you better understand who is looking, buying, and liking
    your product or service. Platforms such as Facebook and Instagram offer very
    easy to use/access user analytics. Diving into your target demographic and
    learning more about the analytics behind it all can truly benefit your business.
    Getting started with CRM can be a daunting task but with the right help it can be done in a timely and efficient manner.

Life By Design is capable of helping you with all things surrounding the avenue of CRM and
allows you to really focus on your passion- running the business you love.

I have a few I prefer, with my favorite right now being Hubspot, then Active Campaign with Zoho being third.

What’s your favorite CRM?

businessbuildingstrategies, Goal Setting, small business, Social Media Marketing, time management, virtual assistant

What is a Virtual Assistant and Why Would I Ever Need One?

Whether your business is a one-man show that’s just begun or an established company with more than one team member, a virtual assistant may be in your best interest. Their purpose is to allow you to focus on what matters most, your passions and running the business you love. 

No matter if your business is completely online, in person, or maybe both- tremendous benefits come along with hiring one. 

Managing a consistent/cohesive brand image across all of your social media platforms, website, local listings, and more can become a serious challenge. Alongside keeping up with all of your clerical/general administration tasks can seem nearly impossible. That’s why Virtual Assistants are there to help you! 

Save Money 

Most brands like to outsource when it comes to hiring someone to handle all of the busy work because it normally results in a profit save. As well as cutting back on things like training costs.  Virtual Assistants are already knowledgeable in everything that comes with the job. 

Save Time

Starting a business can be so exciting and gives you the opportunity to make a profit from something you truly enjoy doing, but will soon be followed by busywork. These amazing assistants truly will take a tremendous amount of pressure off your back so you can stop sweating about the small things and dive deeper into your passion. 

Virtual Assistants are becoming more and more acknowledged today, especially with everything starting to be done remotely. Most assistants work from home allowing a very flexible schedule to fit all of your company’s needs. 

Social Media

  • Content creation 
    • Using your brand colors, the content will be created to match your brand image and engage your following. 
  • Grow Your Following 
    • It’s a proven fact that when business social media accounts post consistent and engaging content- follower counts go up. 

General Admin  

  • Email Marketing / Regular Usage 
    • Including management and cleanup, sorting, scheduling newsletters and general emails, email autoresponders, automations, as well as mailing list setup. 
  • Proofreading 
  • Basic Bookkeeping 
  • Calendar Organization
    • Including management and appointment scheduling, creating daily to-do lists, and creating employee schedules. 
  • Media Creation 
    • Including slides for presentations, word documents, spreadsheets, and more. 
  • Research 
  • Data Entry 
  • Website Management

Life by Design is known for exceptional customer service and guaranteed client satisfaction. Each one of our team members has the same goal in mind – making your life easier while you continue to dive deeper into your passions. Hear from our past clients on our home page where reviews are located. See them here.

2021 can be your best year in business yet, with a little help. 🙂

To your success,

Genean

businessbuildingstrategies, Goal Setting, small business, time management, virtual assistant

Growing Your Business With a Virtual Assistant into 2021

As e-commerce platforms are growing in the business world, hiring a virtual assistant is becoming more and more needed. As a virtual assistant myself, I believe that we, as professional VAs, should possess certain qualities to help your business grow.

As the need for virtual assistants is growing, more and more underqualified and inexperienced people are starting a virtual assistant business. When hiring a virtual assistant, it’s imperative that you screen them well, ask many questions about their prior experience, and make sure they have the qualities of the kind of person you are looking for in your business.

I have heard from many business owners who hired a virtual assistant, then soon regretted it because the assistant was not as skilled as they claimed. At that point, it’s a little awkward letting them go, not to mention the business owner is now gun shy on hiring another VA.

There are many quality VA’s out there who will do a fantastic job for your business. Many are looking for work right now! A couple things to ask for is a portfolio of past work, and a referral.  These two things can tell you a lot about the professionalism and quality of a VA.

You also want to ask questions to find out the quality of the person. Integrity and honesty, being punctual, and meeting deadlines are things you need in a VA. Here are 3 more qualities to look for when hiring a virtual assistant.

  • Detail-Oriented. A virtual assistant should always have great attention to detail. A quality virtual assistant is one who does the task promptly, does it correctly, and does it with a positive attitude.
  • Responsiveness. Virtual assistants are just that, virtual. So, it is important to have good communication since they are not in the traditional office setting.  Depending on where your virtual assistant lives, the time difference can be a challenge for both the company and the VA. So, it is important to discuss these issues in the initial consultation, before hire, and set expectations.
  • Effectiveness and Efficiency. Effectiveness and efficiency are critical aspects of making any task successful. When running any business, it is of great importance that all deadlines are met, and all work is completed thoroughly and professionally.

If you are currently in need of a virtual assistant, or maybe you are just window shopping for now, you can see what we at Life by Design VA Services do by scheduling your free consultation here.

personal assistant, small business, Social Media Marketing, time management, virtual assistant

5 Stress Reducing Methods – Busy is Not a Badge of Honor

It’s become the norm for small business owners to feel very stressed out while running their businesses. If you are a business owner, I’m sure you will agree that it is hard work, and not everything is always going to go smoothly. There are bumps on the road to growth, lots of them. Those bumps cause stress, frustration and lots of pressure.

As a small business owner, there are so many things to get done. If you are a solopreneur or have a very small staff, then you have to do most of the work yourself. This includes taking care of clients and customers, employee recruiting and retention, troubleshooting issues and putting out fires, marketing yourself, meetings and so much more.

However, there are some stress management methods that have been proven to help many business owners who have experienced the pressures of being too busy.

Here are 5 tips for helping with the stress.

Take Breaks

I know, I know. You don’t have time for breaks. Did you know that one reason why many small business owners get so stressed is that they don’t take enough time off? Some take 0 days off in a year. That is not healthy for your body, your mental health, or your relationships. When you spend too much of your time working, it takes a toll. Taking time away from work will help you to recharge your batteries. So take a day off! The business will still be there when you go back!

Self-Care

Self-care is vital for stress management. Again, I know, you don’t have time. If you aren’t eating right and your sleep schedule is off, then you’re going to feel it, and it’s going to affect your health over time. I also know business owners who get so busy that they go all day before realizing they haven’t eaten and it’s now 11pm so they binge eat junk food before going to bed. That’s also not a good idea for the waistline. So, take time to at least get lunch and get enough sleep each night. You should also try to get some exercise in when you can. Yoga/pilates is a great stress reliever and good for the body.

Don’t Neglect Those Most Important to You

Make sure you separate work from home life. I know many business owners, I have been guilty of this as well, who feel like they need to think about work or work on projects even after the work day is over. Many business owners also work from home now, which can lead to even more work. It easy to get lost in constant work when your office is in your home. But when you’re at home spending time with your family, it’s important to leave work at work, even if that work is only steps away to your office. Set business hours and only work inside those hours, unless a business emergency happens.

Focus on the Positive

It’s easy to see the negative things and all of the challenges of running your small business. For some reason, our minds see the negative more so than the positive. It’s normal human nature. But we can adjust our thinking. We can choose to focus on the good. Being intentionally grateful and counting your blessings can make a huge difference in how you feel. Maybe set a reminder in your phone for every single day to stop for 1 minute and say 3 things you are grateful for that day.

Hire a Virtual Assistant

Maybe you are simply doing too much. Maybe your business is growing and you simply can’t keep up anymore and it’s stressing you out. Maybe it’s time to get some help. A virtual assistant is a great way to get some of those general admin, website, social media, scheduling, email marketing, and other tasks off your to-do list, so that you have more time, and more productivity.

Here are a few things hiring a virtual assistant can change for you:

  1. Delegate those time-consuming tasks that keep you from growing your business.
  2. Free up your time to focus on the things that are most important to you.
  3. Check off those tedious tasks that never seem to get done.
  4. Feel calm, productive and a lot less frustrated!

Schedule a free consultation with me today so we can see if what I do as a Virtual Assistant may help you in your business. Let’s Talk.