Digital Marketing, Goal Setting, Marketing, Social Media Marketing

How Coaches Can Sell More Courses

Whether you are a business leadership coach, a motivational coach, life coach, fitness coach, or one of the many other types of coaches out there, there are people who want your expertise and skills. Take advantage of online courses as a form of selling your knowledge. As an entrepreneur, you want to share your success with others so that they can learn and succeed as well. However, you may run into dry spells where you find it difficult to continuously sell your courses. As a coach, your goal should be to consistently find new clients to share your intellect with. We have some tips for coaches on how to sell more courses. 

Podcasting:

A current and popular trend right now is podcasting. Podcasts are great for driving authority in your specific niche. Whether you lead your own podcast or join an existing podcast as a guest, participating in podcasts expands your reach in clients as you are able to reach people within your niche. It may be to your benefit to reach out to podcasters in your niche and ask about being a guest. 

Social Media:

There is no question that social media marketing is one of the best methods to get the word out about your coaching courses. With over 3.96 billion people actively using social media, advertising your courses through platforms such as Linked In, Facebook, Instagram, and Tik Tok is an effective way to gain attention and customers. Identify where your target audience is most engaged and link relevant content and promote your courses on these platforms. 

Online Communities:

Another great method for raising awareness and selling your courses is through online groups, more specifically, Facebook groups. Facebook is a great platform for finding communities within your niche. You can begin by starting your own Facebook group related to your courses where you provide snippets and incite on your expertise. Here, you can engage and communicate with clients directly and share updates. An important part of these groups, however, is consistency. Make a point to be active in the group by posting a few times a day. This will make your group stand out amongst others. As you begin to build a community, make sure to take advantage of the platform to sell your courses and provide value. 

Choose the proper platform for your course:

Now that you have integrated yourself into the online community of your niche, you need to focus on the course itself. Make sure to always provide high-quality videos with high-quality editing. Next, your course needs to be easily accessible to your customers. You can host your course on your own website or you can consider third-party platforms. A marketplace platform can host your courses for a fee and allow you to customize your branding. Some examples of a marketplace platform you might want to consider utilizing are Masterclass and Udemy. 

The selling of your course can be time consuming. Don’t get overwhelmed. This is the perfect opportunity to allow a virtual assistant to take care of these back end tasks that will help grow your business. Delegate and hire a VA to handle your social media, schedule podcast interviews, and upload your courses to your marketing platform. 

Digital Marketing, Goal Setting, Marketing, Social Media Marketing

Best Practices for Marketing in a Digital World

In today’s digital world, there is no reason a small business can’t thrive. By utilizing the many avenues of digital marketing in efficient ways you will be able to connect with over 4 billion internet users as well as generate consistent clients and revenue. We have put together the top marketing tips for small businesses.

  • Social media allows entrepreneurs, small businesses and influencers to connect with over 3.4 billion users in a nanosecond. This completely free technology is unmatched in the digital marketing space as you can find your ideal clients very easily. The most important aspect to this is time. Utilizing social media scheduling apps you can ensure posts are consistent and less time consuming in the long run. Researching hashtags that are appropriate for your niche can lead you to long term success. Consistent activity, appropriate hashtags, and communication are the most important ways to get the most out of your efforts in this space.
  • Know your customer. Finding and focusing on your ideal client base is key for success in any space, whether it be digitally or brick and mortar based. For example, if you have a nutrition business, you most likely don’t want to find clients that are looking for general contractors.(Unless you do, that’s fine too!) Look at who your posts/emails/and blogs are attracting and you can adjust your approach from there.
  • Focus on the long term. Where do you want your business to be in one month? One year? Five years? By setting appropriate and adequate milestones for marketing, you can make this time a little less cumbersome. Set and write down short and long term goals in an area you see regularly (be it an office space, calendar, or fridge!). This will keep goals in your mind and encourage you to actively work towards them.
  • Remain consistent in design when launching a campaign. Making sure all marketing spaces apply the same design aesthetic shows consistency and will let current as well as potential clients find you more easily. This simple tip will also look more professional and trustworthy. Try to use the same (or similar) colors and fonts in graphics, on your webpage, business cards and logo.
  • Develop Email Campaigns. On average, email marketing returns $44 for every $1 spent – that’s a 4,400% return of investment (ROI). You can bring more money and return customers to your business with the right emails – but what are the best emailing practices? To encourage return visits to your website, you should set up automated responses to thank customers after they subscribe or make a purchase. Consumers like to feel appreciated, with ‘welcome’ emails boasting an average open rate of 82%. A drip campaign needs to add value without spamming. Make sure the emails you create are of value. The marketplace pays for value. Everyone likes to buy, but no one wants to be sold. Keep the sales pitch out of it. Effective marketing tells the prospect WIIFM. (What’s in it for me?, meaning the prospect) What’s in it for your prospect? How will it bring them value?

As with anything, there is a learning curve and a development time. Patience and planning will ensure your long and short term business goals are being met. If at any time you need help with digital marketing for your small business, Life by Design Virtual Assistant Services is here for you. Our virtual assistant staff specializes in all aspects of digital marketing from graphic design to blog writing to email marketing, and much more.

Digital Marketing, Marketing, Marketing, small business, Social Media Marketing

Free Marketing Tips for the Small Business Owner

No matter how big or small your business may be, marketing is always a good idea if you are wanting to grow. Here are a few marketing techniques that don’t cost thousands.

  1. Host an Online Event
    1. This method is especially good if you have a message behind your business, unique service, or anything cool that people would enjoy watching. Sites like Eventbrite are a great ticket promoting platform, with free options. Set up a scheduled live stream or Zoom where people can see your unique service or product. It’s a great way to gain an audience and give people something to do, especially with everything moving virtually due to COVID.
  1. Start a YouTube Channel
    1. This one is much like the online event, but easier for you to arrange. You can film the same thing as mentioned above but put time into editing and upload it at your convenience. You can market the channel which in return will promote your business and grow your following.
  1. Commenting
    1. Commenting on other people’s posts is something social media marketers use to engage with others. First, find your competitor and then go to the list of people who have liked or are following the account. Next, start to like or comment nice things on their posts, things of value, not spam. This will bring them back to your account and it’s 100% free.
  1. Optimization
    1. SEO (Search Engine Optimization) is a great way to get your website to rank higher in Google searches. You can hire someone to do this or just search up the highest-ranking words for your type of business/product/service and put them into the backend of your site. There are tons of YouTube videos on how to do this process.
  1. Hashtags
    1. Hashtags are super important when you’re wanting to market yourself for free. Like the one above, search the most used hashtags for your product/business/service and put them into the comment section or caption of your posts. No matter if it’s on Facebook, Instagram, Pinterest, TikTok, etc. hashtags are always a good idea.

If you need help managing/navigating the virtual world, we would love to help. Schedule your 15 minute consultation today HERE!

Attraction Marketing, blogging, businessbuildingstrategies, executive assistant, Goal Setting, onlinemarketing, personal assistant, process management, small business, social media management, Social Media Marketing, time management, virtual assistant, virtual assistant services

The Importance of Branding Yourself

Whether you are an entrepreneur, or someone looking to get employed by others, branding yourself is one item in your personal portfolio that can make or break you.

Why Is It Important?
Over 70% of employers say they check social media accounts to see who “you really are”. They want to see if how you present yourself online aligns with the company’s beliefs. If you’re an entrepreneur/ small business owner, many people will probably Google your name and see what populates. We’ve all “googled” someone at some point. You want people to see positive things but also relate to you as a human being.

Where Do You Start?
Branding yourself normally starts with social media. As I’ve said before, you will probably be searched at some point and the first thing that will pop up is ALL of the social media accounts with your name attached to them. Make sure you’re posting appropriate content that speaks to who you are as a person. Social media is like a peek into what you do in your free time and/or your personal accomplishments. People want to know how you are spending your time and what you have to say about it.

Oprah Winfrey
Oprah has proven to be one of the best at personal branding, almost anyone in the world knows her name. With an estimated net worth over $2 billion, she (I am sure she has a social media manager) always is posting content that revolves around staying true to yourself and your passions. This kind of content brings people in and also empowers them- while benefiting her personal image and growing her following.

Outcomes of Personal Branding
Not only will you have a solid foundation of who you are as a person and your values on display for people to connect to, but also your brand will be able to evolve/adapt to the changing world. You may start a small business and the product is slowly going out of style- if you are attaching your name to that business and bringing your customers to your own personal image then they will be attached to not your business, but you. They have the potential to follow you around on your next business endeavor because people like to support like minded or positive people.


Personal branding is growing in importance now thanks to social media, and your entire life story can be just a click away. Most importantly, make sure you are portraying yourself in a connecting, encouraging, and honest way.

blogging, businessbuildingstrategies, onlinemarketing, personal assistant, process management, small business, social media management, Social Media Marketing, virtual assistant, virtual assistant services

Small Business Start-Up Tips

So, you’re wanting to start a small business? Here are a few tips when it comes to figuring out the type of company you want to start and other important details. 

Figure Out What Interests You 

Identify how you’re spending your free time and what gets you excited to learn more. Maybe it’s a hobby you spend a lot of time doing, books you read, magazines you subscribe to, clubs/groups you’re a part of, or places you travel to. 

Identity a Problem 

Some of the most successful businesses are the result of finding the solution to a problem many people are facing in everyday life. These can make the best kind of products and/or services because everyone loves a solution that makes their quality of life better. 

Research Your Market

A lot of markets are becoming oversaturated as time goes on and people make knock offs/ the same product with another brand name. Doing research in your selected target market is a huge factor in determining your possible success. 

Build A Team

In order to run a business smoothly and deliver the best consumer experience, you may want to look into building a small team. During the start-up process cost is normally very important, so virtual assistants are your best bet. They handle most of the busy work while you can focus on making your product and/or service as great as possible. 

Life by Design has numerous VA’s on standby to truly help you with the crazy journey of running a small business. Schedule your free consultation today! 

small business, social media management, Social Media Marketing, time management, virtual assistant, virtual assistant services

5 Simple Tips for Small Business Owners

In the year of 2020, we all know small businesses took some of the hardest hits due to the pandemic, but it’s 2021 now and time for us to bounce back! 

Our country is full of millions of small businesses- owned by “ordinary” people like us who want to take their passion and turn it into a profit making machine. Below are some tips for my fellow small business owners. 

Stay Focused

Many small business owners make the mistake of trying to appeal to too many target markets, too quickly. Depending on the type of company you run, sticking to your niche can have a huge impact on your growth. 

Brand Imagery

People don’t know who you are, what you do, or even where you came from; so having not only a consistent but solid brand message/image can really let people in on your personal story. This also gives consumers somewhat of a backstory as to where their product or service is coming from and depending on your story can tug on those heart strings- promoting sales. 

You Will Wear Many Hats

When first starting a small business you’ll probably be wearing MANY hats to fulfill all needs of your start-up. From CRM to making and shipping your products and/or services, you have to have basic knowledge of all business concepts in order to deliver that consumer experience people won’t forget. At Life by Design our goal is to help/take over on some of those responsibilities. 

Take Advantage of Social Media

In this day and age social media is one of the biggest and best tools for growing your business. Apps like Facebook, Instagram, TikTok, and YouTube have millions of people waiting on standby in your target demographic to buy your product or service. With a budget as low as $5 you can reach thousands of people a day. 

Pay Attention to Consumer Needs

Sometimes business owners are unsure of how to deal with customers/consumers and deliver that great experience. Having a smooth checkout process, keeping engaged, offering good customer service, and keeping them at a high priority are just a few of the things to overall improve their needs and keep them coming back for more.

Life by Design’s goal is to assist you in/with these daunting tasks and keep you focused on your passion. We offer a free consultation HERE. 

I personally wish each and every small business owner the best of luck. 2021 is our year.

businessbuildingstrategies, onlinemarketing, personal assistant, small business, Social Media Marketing, time management, virtual assistant

5 Ways To Grow Your Business Using Digital Media Marketing In 2021

Marketing your business in the era of 2020/2021 may seem like it’s more difficult than ever, but that’s not necessarily the truth. More people are having to stay home instead of going out or going to work in general, which has resulted in a massive increase of social media usage. 

What does this mean for marketing in this day and age? Digital Media. 

Digital media may be that key ingredient to growth and success in your business. Millions of people are right at your fingertips and those people are in your businesses demographic. 

With all of that being said, here are 5 ways to grow your business in 2021 using Digital Media Marketing. 

  1. Have your business known across all platforms. 

No matter your avenue of business, having an account with your brand image across the board is the most important thing you could ever do. Some of the most well known social media platforms to market on include, but are not limited to Facebook, Instagram, and YouTube. 

  1. Develop a cohesive brand image. 

Having a consistent and cohesive brand image across all platforms helps develop a sense of identity in your business and allows consumers to gain trust. 

  1. Build trust. 

Consumers like trust. They want to be able to buy your product or pay for your service with a guarantee that you will hold up your end of the deal and meet their needs. Ways to do this is making clear not only your refund or guarantee policy but having a mission or about us statement to where they can learn about the person “behind the screen”. 

  1. Take advantage of paid ads. 

Platforms such as Facebook, Instagram, and Pinterest give you access to millions of people in your businesses target demographic using keywords and an age range. You can set daily, weekly, or monthly budgets where you gain insight on the number of people who will see your business. 

  1. Take advantage of SEO (Search Engine Optimization). 

Once you create a solid website for your company, SEO can be a major factor in getting your name out in the world. What is SEO? It is a set of keywords put in both the front and backend of your website in order to show up higher on search engine rankings. 

Doing these 5 simple, yet impactful things can lead to serious growth in your company. 

Not sure how to start doing these things or simply don’t have time? We here at Life By Design have you covered. Reach out today and learn how we can take this weight off your back.  www.lifebydesignvaservices.com/contact

businessbuildingstrategies, Goal Setting, small business, Social Media Marketing, time management, virtual assistant

What is a Virtual Assistant and Why Would I Ever Need One?

Whether your business is a one-man show that’s just begun or an established company with more than one team member, a virtual assistant may be in your best interest. Their purpose is to allow you to focus on what matters most, your passions and running the business you love. 

No matter if your business is completely online, in person, or maybe both- tremendous benefits come along with hiring one. 

Managing a consistent/cohesive brand image across all of your social media platforms, website, local listings, and more can become a serious challenge. Alongside keeping up with all of your clerical/general administration tasks can seem nearly impossible. That’s why Virtual Assistants are there to help you! 

Save Money 

Most brands like to outsource when it comes to hiring someone to handle all of the busy work because it normally results in a profit save. As well as cutting back on things like training costs.  Virtual Assistants are already knowledgeable in everything that comes with the job. 

Save Time

Starting a business can be so exciting and gives you the opportunity to make a profit from something you truly enjoy doing, but will soon be followed by busywork. These amazing assistants truly will take a tremendous amount of pressure off your back so you can stop sweating about the small things and dive deeper into your passion. 

Virtual Assistants are becoming more and more acknowledged today, especially with everything starting to be done remotely. Most assistants work from home allowing a very flexible schedule to fit all of your company’s needs. 

Social Media

  • Content creation 
    • Using your brand colors, the content will be created to match your brand image and engage your following. 
  • Grow Your Following 
    • It’s a proven fact that when business social media accounts post consistent and engaging content- follower counts go up. 

General Admin  

  • Email Marketing / Regular Usage 
    • Including management and cleanup, sorting, scheduling newsletters and general emails, email autoresponders, automations, as well as mailing list setup. 
  • Proofreading 
  • Basic Bookkeeping 
  • Calendar Organization
    • Including management and appointment scheduling, creating daily to-do lists, and creating employee schedules. 
  • Media Creation 
    • Including slides for presentations, word documents, spreadsheets, and more. 
  • Research 
  • Data Entry 
  • Website Management

Life by Design is known for exceptional customer service and guaranteed client satisfaction. Each one of our team members has the same goal in mind – making your life easier while you continue to dive deeper into your passions. Hear from our past clients on our home page where reviews are located. See them here.

2021 can be your best year in business yet, with a little help. 🙂

To your success,

Genean

personal assistant, small business, Social Media Marketing, time management, virtual assistant

5 Stress Reducing Methods – Busy is Not a Badge of Honor

It’s become the norm for small business owners to feel very stressed out while running their businesses. If you are a business owner, I’m sure you will agree that it is hard work, and not everything is always going to go smoothly. There are bumps on the road to growth, lots of them. Those bumps cause stress, frustration and lots of pressure.

As a small business owner, there are so many things to get done. If you are a solopreneur or have a very small staff, then you have to do most of the work yourself. This includes taking care of clients and customers, employee recruiting and retention, troubleshooting issues and putting out fires, marketing yourself, meetings and so much more.

However, there are some stress management methods that have been proven to help many business owners who have experienced the pressures of being too busy.

Here are 5 tips for helping with the stress.

Take Breaks

I know, I know. You don’t have time for breaks. Did you know that one reason why many small business owners get so stressed is that they don’t take enough time off? Some take 0 days off in a year. That is not healthy for your body, your mental health, or your relationships. When you spend too much of your time working, it takes a toll. Taking time away from work will help you to recharge your batteries. So take a day off! The business will still be there when you go back!

Self-Care

Self-care is vital for stress management. Again, I know, you don’t have time. If you aren’t eating right and your sleep schedule is off, then you’re going to feel it, and it’s going to affect your health over time. I also know business owners who get so busy that they go all day before realizing they haven’t eaten and it’s now 11pm so they binge eat junk food before going to bed. That’s also not a good idea for the waistline. So, take time to at least get lunch and get enough sleep each night. You should also try to get some exercise in when you can. Yoga/pilates is a great stress reliever and good for the body.

Don’t Neglect Those Most Important to You

Make sure you separate work from home life. I know many business owners, I have been guilty of this as well, who feel like they need to think about work or work on projects even after the work day is over. Many business owners also work from home now, which can lead to even more work. It easy to get lost in constant work when your office is in your home. But when you’re at home spending time with your family, it’s important to leave work at work, even if that work is only steps away to your office. Set business hours and only work inside those hours, unless a business emergency happens.

Focus on the Positive

It’s easy to see the negative things and all of the challenges of running your small business. For some reason, our minds see the negative more so than the positive. It’s normal human nature. But we can adjust our thinking. We can choose to focus on the good. Being intentionally grateful and counting your blessings can make a huge difference in how you feel. Maybe set a reminder in your phone for every single day to stop for 1 minute and say 3 things you are grateful for that day.

Hire a Virtual Assistant

Maybe you are simply doing too much. Maybe your business is growing and you simply can’t keep up anymore and it’s stressing you out. Maybe it’s time to get some help. A virtual assistant is a great way to get some of those general admin, website, social media, scheduling, email marketing, and other tasks off your to-do list, so that you have more time, and more productivity.

Here are a few things hiring a virtual assistant can change for you:

  1. Delegate those time-consuming tasks that keep you from growing your business.
  2. Free up your time to focus on the things that are most important to you.
  3. Check off those tedious tasks that never seem to get done.
  4. Feel calm, productive and a lot less frustrated!

Schedule a free consultation with me today so we can see if what I do as a Virtual Assistant may help you in your business. Let’s Talk.

businessbuildingstrategies, onlinemarketing, Social Media Marketing

Virtual Assistant VS Employee: Which One Do You Need?

Have you been struggling to make a decision whether to hire an employee or contract out a virtual assistant? Sometimes an employee is a better choice, especially if you need someone to be at a job site in person, but many times a virtual assistant can do anything an employee can do, without the extra hassle. Here are a few ways virtual assistants are more beneficial than an employee.

No Extra Hidden Costs

Did you realize that when you hire an employee for a specific rate of pay, that isn’t the actual pay? You have to factor in those extra costs. There are payroll taxes, worker’s comp, unemployment insurance, vacation days, sick days, holidays, and benefits. Those can add up fast.

That means that many times you are actually paying double an employee’s salary by having them on your payroll. But a virtual assistant’s cost is exactly what was agreed upon in the contract. Much simpler with much less paperwork.

No Wasted Time That You Are Paying For

A virtual assistant only charges for the hours they work, most using time tracking software to keep it as close to the minute as possible. You don’t have to pay them for breaks. No socializing at the water cooler. You only pay for the actual time they are working and for the services they are supposed to provide.

No Overhead

A virtual assistant provides all their own equipment, and their own office in their home. You don’t have to pay electric, phone, internet or office space rental for virtual assistants. The savings there can be monumental!

Many VAs Specialize and Don’t Need Trained

It’s possible to choose a virtual assistant based on their experience and expertise. You choose one specifically for projects you need done, either once or ongoing. In most cases, they already know how to do the jobs you need completed, you just have to show them your particular methods and any specifics they need to know. This saves training time and cost!

Flexible Hours

When you hire an employee, there are normally set work hours. However, a virtual assistant, more often works based on task deadlines rather than set hours. This can be a great time saver as well!

There are many reasons to choose hiring a virtual assistant over an employee, but these are just a few of the top ones. If you are a busy business owner who needs some help with getting organized, lowering your workload, or just getting some things off your plate temporarily, a virtual assistant may be the answer you’ve been looking for.

Schedule your FREE CONSULTATION with me today, so that we can see if what I do may be a good fit for you!

Genean Roberts – Virtual Solutions Specialist