Attraction Marketing, Digital Marketing, Marketing

Stand Out From the Crowd in Your Business

As business owners and leaders, it is important that we build trusting and strong relationships with our existing customers and new customers. We want loyal customers to keep coming back and interested customers to consider us. Relationship marketing is a subset of customer relationship management or CRM. Relationship marketing focuses on long-term customer engagement that can eventually lead to customer acquisition and sales increase The goal of relationship marketing is to build strong relationships that go beyond a single transaction with our company. A customer may be interested in your product or service at the time of purchase, but how can you build a connection that will keep them coming back and staying loyal to your company? We’ve gathered a few tips and tricks you can follow to build a strong relationship marketing strategy.

  1. E-Commerce 

Having a webpage where customers can go to learn more information and feel part of your organization is a great way to build a relationship with them. For example, if fitting, your website could include a section where customers can create a user profile that saves their information for the next time they visit your site. This will allow you to tailor the information on the platform to their needs and also track customer activity. 

  1. Customer Service

It is no secret that as consumers we always want to receive high-quality customer service. When you are on the phone with a company from which you are in need of service for a problem, you want to be understood. Customers appreciate when employees are kind, enthusiastic, and empathetic to their needs. A customer who is consistently impressed by your customer service will more than likely be more loyal to you.

  1. That Extra Touch

A major part of relationship marketing is going beyond your customer’s expectations. Let’s say you are the owner of a small retail store. What’s expected of your business is good customer service, an online platform, and the newest trends. However, there are some extra touches you can add to keep customers interested and loyal. Consider starting a rewards program or an email list for loyal customers to receive special deals or free gifts on their birthday. Showing your appreciation for customer loyalty will help you gain new customers and keep loyal customers happy. Even sending birthday wishes through email or thank you cards can be a small detail the customer will truly appreciate. 

  1. Hold customer events 

A great way to build brand awareness and find or retain customers is by hosting events where you can connect and build a community for your customers. For example, the popular athleisure brand “Lululemon” holds sponsored events where their customers can enjoy workout sessions while connecting with other people in the community. This strategy is perfect for interacting one-on-one with your consumer base. It is important that your consumers see you and get to know the face behind the brand. 

Running a business is not simply about transactional marketing where you only focus on increasing the number of sales. To build a lasting customer base, you must think about long-term strategies such as relationship marketing. If you’re unsure about where to start, consider reaching out to a Virtual Assistant to help you kickstart the process. 

Digital Marketing, Marketing, Marketing, small business, Social Media Marketing

Free Marketing Tips for the Small Business Owner

No matter how big or small your business may be, marketing is always a good idea if you are wanting to grow. Here are a few marketing techniques that don’t cost thousands.

  1. Host an Online Event
    1. This method is especially good if you have a message behind your business, unique service, or anything cool that people would enjoy watching. Sites like Eventbrite are a great ticket promoting platform, with free options. Set up a scheduled live stream or Zoom where people can see your unique service or product. It’s a great way to gain an audience and give people something to do, especially with everything moving virtually due to COVID.
  1. Start a YouTube Channel
    1. This one is much like the online event, but easier for you to arrange. You can film the same thing as mentioned above but put time into editing and upload it at your convenience. You can market the channel which in return will promote your business and grow your following.
  1. Commenting
    1. Commenting on other people’s posts is something social media marketers use to engage with others. First, find your competitor and then go to the list of people who have liked or are following the account. Next, start to like or comment nice things on their posts, things of value, not spam. This will bring them back to your account and it’s 100% free.
  1. Optimization
    1. SEO (Search Engine Optimization) is a great way to get your website to rank higher in Google searches. You can hire someone to do this or just search up the highest-ranking words for your type of business/product/service and put them into the backend of your site. There are tons of YouTube videos on how to do this process.
  1. Hashtags
    1. Hashtags are super important when you’re wanting to market yourself for free. Like the one above, search the most used hashtags for your product/business/service and put them into the comment section or caption of your posts. No matter if it’s on Facebook, Instagram, Pinterest, TikTok, etc. hashtags are always a good idea.

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